10 Hidden Messages in Famous Company Logos

If logo designs look to us as simple and straightforward, then why do companies put so much money in a professional company logo? It’s because a logo design is one of the most prized asset of any corporation. Long gone are the days when companies simply used their name as a logo. Nowadays companies seek innovative and novel ways of displaying their company name and image to their customers. that is why the need for creative logo designs is increasing. But the task for corporate logo designing has become more and more competitive.

People still get startled when they see that FedEx corporate logo has a hidden meaning between its letters“E” and “X”. The negative space forms an arrow.

Have a look at these company logos with their well hidden meanings:

1 ) Audi: The four rings, which make up the Audi logo, represent the four companies that were part of the Auto-Union Consortium in 1932. They were DKW, Horch, Wanderer and Audi.

2 ) Volkswagen: Many of you might have driven or even own a Volkswagen but ever wondered what the emblem symbolizes? The simple logo icon contains the letters V and W: “volks” means “people” and “wagen” means “car” 3 ) Yoga Australia Logo: At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.

4 ) SHELTER: This is a British company for the homeless and the badly housed people. Notice the way they have used the letter “h” to denote a house in their company logo. Simply brilliant. 5 ) Toyota: As you can see the letters T, O, Y, O, T, A, are embedded within the emblem of the company. This was a pure work of class by the logo designer to incorporate the company name in such a compact logo.

6 ) 5.10 Logo: Five-Ten is a famous family-owned company dedicated to make the best outdoor sports footwear available. When seen in upside position the logo shows a very clever blend of the numeric’s of 5 and10.

7 ) Via Rail Canada: Notice carefully…the VIA rail Canada logo makes two train tracks with the letters”V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.

8 ) Mercedes-Benz: The star in three corners represents the Mercedes-Benz dominance on land, sea and air

9 ) Hope For Children Initiative: For the first glance the logo shows “Africa’s Map” but with a penetrating look you will see the outlined face of a child and a protective elderly figure. In fact I noticed the faces first and then saw the map…strange?

10 ) NorthWest Airline Old Logo: The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original